Lately, no matter what lipstick I use, my lips get dry, itchy, and swollen, so I looked up reviews and bought this. This lipstick really doesn't dry out my lips! It's moisturizing and makes my lips look plump. I thought the red would be too strong, but when I applied it, it wasn't. In fact, I felt like my lips lacked color, so I layered it on. It's a gloss, so it's a little sticky, but I'm glad I found a lipstick that doesn't dry out my lips.