PRIOR
PRIOR 护色洗发水
PRIOR 护色洗发水
@cosme rating: 4.7/7.0
A shampoo that prevents pigment loss and prevents hair fading
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
无法加载取货服务可用情况
What it is
这款洗发水能防止头发色素和天然黑色素流失，保持您美丽持久的发色。其蓬松、紧致、富有弹性的配方能从发根开始提升秀发，洗后令秀发闪亮动人。
Ingredients
How to use
彻底打湿头发和头皮，然后取适量洗发水涂抹于整个头发上，充分揉搓起泡后彻底冲洗干净。使用方法：用手按住瓶盖，向左旋转喷嘴，使喷头抬起。（如果喷头没有抬起，请拧紧瓶盖并再次旋转。）然后，按压喷头数次，直至洗发水流出。
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
Despite the strong dye smell, it doesn't seem to dye my hair well. However, I think it works well as a conditioner. I started out using it for about a week straight, but now I use it 2-3 times a week and it's kept my hair looking good. I haven't had my gray hair dyed at the salon in about 5 months. Considering it's a replacement for my regular conditioner, the price seems relatively reasonable.
I've been buying this product for a long time, and it's great for covering gray hair. It doesn't stain the bathroom floor either. I apply it with my hands after shampooing. It washes off easily with soap. If you're looking for a transitional product until your next color, this is all you need.
I've tried several color treatments to hide gray hair, but I often found them a hassle because they required application on dry hair, required a long waiting time, and left my nails and fingers with the color, which was stressful. While some treatments deliver color in one go, they also made cleaning the bathroom a pain. This one can be easily applied to wet hair after shampooing, doesn't require long waiting times, doesn't transfer color to nails or fingers, and is easy to rinse out—all it takes to clean the bathroom is a breeze, so I use it every day. As for the color retention, after about five uses, the shiny, noticeable new gray hairs at my hairline have subsided. I wish it had been a little more intense, but I want to avoid the unsightly staining between salon appointments, so I think it's sufficient. Also, I don't find the conditioner particularly effective, so I plan to incorporate Fino's treatment about once a week. While this conditioner is likely to be a love-it-or-hate-it product, I really love the scent. It has a slightly herbal scent mixed in with the unique scent of hair dye. You use quite a lot at a time, so it's not the best value for money, but I'd buy it again. As I get older, I feel that my hair is really important, so I'm investing in it.
I purchased this along with the treatment from the same series. As a shampoo, it thoroughly removes dirt and leaves hair manageable, so I think it's good. To be honest, I'm not sure about the color retention. It seems to last a little longer than I expected. I'll wait until I've used up the whole bottle before deciding whether to buy it again.
I don't think the color lasts noticeably longer, but I feel it's more effective than other shampoos. My hair feels fluffy and voluminous after drying, so I find myself buying it again and again!