There are so many colors, lol. Color: ★★★★★ Color retention: ☆☆★★★ It's a matte finish that wets easily. It doesn't feel dry. It has a vanilla-like scent (Taichi). The first photo is right after application, and the second is after eating pasta with meat sauce, brushing my teeth, and wiping with tissues about 10 times. As expected, most of the color has come off, but as someone with sensitive, dry lips, I was impressed that there was no dryness.