I wanted a gel-type product rather than a cream for summer moisturizing, and it seemed easy to use with a facial device, so I bought this. At first, the bubbles in the gel bothered me, which I didn't really like, but I got used to it as I used it. I'm not sure what those bubbles are for, but I don't particularly mind the stickiness, probably because I have dry skin. However, the recommended amount feels a little too much, so I've been using less. It was my primary purpose for using it with a facial device, and it's been great. It's easier to use with EMS than creams or other serums, and while it doesn't feel firm enough to wake up in the morning, it does give my skin a nice moisturizing feeling, so I like it. Its 105g capacity means it lasts a long time. I think I'll switch to a cream-type product in the winter, but I'll consider using this gel type again next summer.