I'm a cool-toned winter type. I bought this online. I don't normally wear matte lipsticks, but the color seemed to last well, so I bought it on a whim. I chose shade 02. At first glance, it looks dark and purple, but on my lips it turned out to be a subdued pink with a bluish tint. It's cute. I thought matte lipsticks would be drying, but that wasn't the case at all. It's fluffy and makes my lips look plump and voluminous, which is super cute. I love it. The color lasts well, too. I recommend it even for those who don't like matte lipsticks.