I saw it featured on Hiro Odagiri's YouTube channel, so I bought my first Make Up For Ever! It's made in Korea! The color is a mature brown with a sweet scent, so people's tastes may differ. The tip is easy to apply, but I accidentally opened it and it splashed everywhere lol. Just be careful. The texture is a little sticky, but not too much. It had a slight cooling sensation, perhaps due to the plumping effect, but I didn't mind it too much. Since it's a gloss, you may need to reapply it a few times. It's cute enough on its own, but I also think it would look cute layered with another lipstick!