I love Make Up For Ever! I have sensitive skin due to atopic dermatitis, but I can use almost all of Make Up For Ever's products, so I trust them! Due to my face type and dullness, the eyeshadow colors that suit me are quite limited, but I had my eye on this eyeshadow and found a color that was perfect, so I bought it when it was time to replace my makeup. The color payoff is amazing, and it really accentuates my eyes! No matter what I use, powder accumulates around my double eyelid, so I was thinking of giving up on eyeshadow, so this eyeshadow has become one I can't live without! I also use purple eyebrow products, so I'm exploring whether I can use it as an eyebrow product! I think I'll keep buying it as long as it's available!