I've tried a variety of department store lotions, even ones costing over ¥10,000, but this is hands down my favorite! I use this in the mornings along with the "Dark Spot and Freckle Prevention Serum" from the same series, and the combination feels amazing, keeping my skin in good condition. I've had some toners that didn't suit me in the past, but this one has worked without any skin issues, so I'd recommend it to anyone with sensitive skin. The texture is a bit runny, but as the description suggests, it's "very moisturizing," and it's incredibly moisturizing. It absorbs deeply into my skin. I have combination skin, so some areas tend to dry out easily, but this one has helped me avoid dryness from fall to winter. Plus, it's fragrance-free, so I think it's easy for anyone to use. I confidently recommend this versatile product, which also doubles as dark spot and freckle prevention care! I'll definitely be buying it again.