I was looking for a morning lotion, and after trying out a few different ones, I finally found this one. I'd read reviews saying it was watery and didn't absorb well, but after washing my face, I apply four pumps to my palms and press them in gently. It takes a while to absorb, but if you work it in carefully, you can definitely feel the moisturizing effect. It's not sticky, though. Even when I applied a primer after it had absorbed to a certain extent, it didn't dry out my skin, made it shiny, or smudged my makeup, so I was pleased. I usually use Pitera, but at night, I use Pitera followed by Curel and Pitera cream for even better moisture retention and excellent skin condition. This has sealed my winter skincare routine. It's reasonably priced, so I'd like to buy it again next year.