It's a cream-like gel. When you spread it, it's clear and doesn't leave a white cast, but it does feel a bit sticky after application. When applying it to the face, it gives a beautiful glow and doesn't dry out, so I thought it was easy to use. On the body, the sticky feeling remains for a while, so it's a bit difficult to use. For my body, I find the same Harbor UV Milk easier to use because it goes on smooth immediately after application. I decided to use this one mainly on my face.