I wish I'd found this sooner, as it stays put and I'm truly grateful for it. The texture is velvet matte, as the name suggests, but since it's a modern powder foundation, it's amazing that it doesn't feel like a powder foundation. Its coverage is strong when applied with a densely bristled brush or the included sponge, so it's best to apply it with a fluffy brush, buffing it in and then layering it with a sponge only on areas of concern. Pinkish shades suit me, so I tried 1R02, but it ended up looking quite reddish. I also purchased a MUFE concealer, which is in the N series and was the right color. Since it's a foundation, touch-ups are recommended, but I felt this was especially true with MUFE. I might repurchase 1N00.