Iloa Color Shampoo (#05 Matte), 185ml

ILOA Color Shampoo delivers unprecedented concentration, foaming, and saturation for color protection and color retention, helping to maintain your hair color long after you leave the salon. This color shampoo was developed to address the poor foaming and faded color development typically associated with color shampoos, while achieving color development equivalent to that of color treatment. POINT 1: Highly concentrated, for even, beautiful color coverage with just shampoo. Because ILOA Color Shampoo is highly concentrated, you don't need a color treatment. POINT 2: Salon-quality color. ILOA Color Shampoo delivers a color finish that's close to salon quality with meticulous color development. This color shampoo prevents color blemishes and maintains color even after salon dyeing. POINT 3: Delivers intense color in a short time, ensuring lasting color. ILOA Color Shampoo delivers intense color with a short, 3-5 minute leave-in time. POINT 4: Excellent foaming. It uses cleansing ingredients, primarily amino acids, that are focused on preventing fading and foaming well. The formula, which combines betaine, amino acid, and olefin acid, creates a rich lather. The lather distributes the dye evenly throughout the hair, resulting in a beautiful, even color. POINT 5: Keeps the color firmly in place. It's formulated with ingredients recognized for improving hair strength, protecting the hair, preventing color fading and ensuring long-lasting, beautiful hair color. POINT 6: Adds beautiful bounce and shine to hair. It contains a balanced blend of plant-derived ingredients that promote bounce and shine. ILOA is a color shampoo that doesn't leave your hair feeling rough. Its moisturizing ingredients repair hair while adding color, leaving it more beautiful, bouncy, and lustrous than ever before.

Water, lauramidopropyl betaine, TEA-cocoyl glutamate, Sodium C14-16 olefin sulfonate, cocamide methyl MEA, sodium lauraminopropionate, PG laurate, PPG-2 cocamide, hydroxypropyltrimonium hydrolyzed keratin (wool), (hydrolyzed silk/PG propylmethylsilanediol) crosspolymer, salvia hispanica seed oil, lotus flower extract, zein, citric acid, polyquaternium-10, BG, DPG, EDTA-2Na, sodium benzoate, phenoxyethanol, fragrance, (+/-) HC Yellow 4, HC Blue 16, HC Blue 2, Basic Blue 99, Basic Red 51, Basic Brown 16, Basic Orange 31, Purple 401

Lather the shampoo well in your palms and work it from the roots to the ends of your hair. It's important to thoroughly distribute the lather, especially at the roots. Leave it on for approximately 3-5 minutes. Rinse thoroughly with warm water. Set the temperature to 38-40°C. If it's too hot, the dye will run easily. To maintain your hair color, use it once every three days. If the color starts to fade, we recommend using it daily.