The texture feels like a lotion without the need for lotion. It's not too heavy and doesn't run too much. It's easy to use in the dry winter months ahead. It didn't sting. I use it in the morning after washing my face and before applying makeup. One pump spreads well over my face, earlobes, and even the nape of my neck. I apply it before bed and wake up feeling moisturized. The aroma has a pungent after-scent, but that's a matter of personal preference. (I found it a bit bothersome, so I took one star off that rating.) It's a generous amount, so it's great for the price. This was my first purchase, and I thought it was a great deal. I repurchased it in December 2025. It's priced so generously that you can use it generously not only on your face but also on your body, so I recommend it!