I bought this after seeing a beauty influencer recommend it in a video. At first, I applied it myself using a soft brush over a wide area, but it didn't really add much color... As I layered it on, my face started to look dull. I changed the way I applied it, applying it lightly with a short-bristled brush and then gradually spreading it out to blend it in, and it gave me a beautiful, natural glow. I have a warm autumn undertone and fair skin, but I think this is a cheek color that adults can easily use.