I bought the pink beige-ish color #154. It's a cute color that doesn't seem to have much color. It's a little on the matte side. The color doesn't come off easily, but it's normal. The ones that don't come off easily tend to turn red over time, so I'm happy with a moderate color retention. I like it because it doesn't discolor over time and the cute color you see when you put it on lasts. This is my first time buying Make Up Forever, but there was a wide variety of lip colors, so I'm interested in the other colors too. The case is big, which is a minus, but I like the colors so I plan to buy again.