I bought shade 08. I've been waiting for a shade like this for ages. As soon as I saw the release information, I knew I had to buy it. It's a sheer, whitish pink with no dullness or yellow undertones and a subtle pink pearl. The shimmer is very gentle. Perhaps that's why it's so versatile, not just for the cheeks, but also around the eyes and other areas of the face. Upon application, it subtly spreads a bright, whitish pink nuance, giving the skin a natural, lovely glow. Those with red cheeks will understand, but with bluish pinks, I'm tired of trying to balance the color, using a control color to neutralize the flush, then applying foundation, then adding blush... and sometimes I feel a bit confused about what I'm trying to achieve. Now, with this, I'll be able to enjoy makeup that brings out my natural flush, so I'm really happy. And when I pair it with the new eyeshadow colors, it creates a three-dimensional effect, which is great, especially when it comes to profile looks. These are two of my favorite cosmetics from mimc that I have purchased so far, and also some that I have recently purchased (including from other manufacturers).