I read reviews saying it would last a lifetime! I couldn't help but wonder if there was such a good value for money cosmetic product out there! Ultimately, it was such a hit that I think I'll be using this highlighter for the rest of my life. First of all, as the reviews say, it's been over six months since I bought it, and I've been using it almost every day, and it shows no signs of running out. It's safe to say it will last a lifetime! While it's not actually recommended for long-term use for hygienic reasons, I was really happy because my previous highlighter was running out so quickly. I also like the feel of it, and when I lightly apply it with a brush to areas exposed to light, it gives my skin a lovely, radiant glow. If my skin is rough, pores can be a little more noticeable, but I just need to work on my skincare routine...! It truly lives up to its name, and I plan to continue repurchasing it.